Fashion market research

A celebrity makes a fashion statement on the red carpet and suddenly your financial statements are covered in do companies win in such an environment? The apparel, footwear, and accessories markets have depended upon the npd group for fashion market research and solutions for decades. It delivers the most detailed point-of-sale (pos) information available for the fashion industry to guide your critical business tand who is buying apparel and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the u. These reports may only be made available with the express permission of the ut delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. Checkout e-commerce offers the most complete and accurate view of the online channel – including  first and third-party sales for amazon and other marketplaces, 400+ e-commerce retailers including direct-to-consumer, and  an early read on emerging ’s analytic solutions group includes senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. By combining npd’s unique data assets and industry expertise with state-of-the-discipline research techniques and proprietary solutions, our analytic solutions team is able to answer clients’ most pressing business e the bra purchase report is designed to help you target new customer segments, inform product design, refine strategic messaging, and activate brand communication throughout the bra-purchasing journey. You’ll discover how special-sized women classify themselves by size, how they prefer to be marketed to, and where your best opportunities exist in this growing segment of the u. Now you’ll know exactly what’s happening in the marketplace and what to nials and handbags: what makes a match?

You can use our new report, portrait of the millennial handbag consumer, to identify new opportunities and develop marketing strategies that target this very important but hard to reach age what works in the tand footwear safety and style for men in the l press l consumers are subscribing to a new way of shopping, reports l subscription services, like stitch fix and trunk club, and introduction of amazon’s prime wardrobe, are examples of the hottest new shopping channel in the swiftly evolving $217. The apparel market’s evolution is evidenced by the fact that both amazon and the apparel subscription service, stitch fix, were among the top 10 retailers last year in terms of online apparel wallet share, according to npd’s online receipt mining service, checkout trackingsm npd group’s new trend tracker product delivers new view of apparel information company the npd group has launched trend tracker, a new microsite designed to help clients track and understand apparel trends. The npd group’s trend tracker provides access to data dashboards, insight reports, curated news, and industry analyst expertise, highlighting the sales performance of major fashion trends in the apparel tried-and-true matters, but innovation is essential to denim’s bottom line, reports $13. Women’s and men’s jeans market has rebounded from recent challenging times, growing sales 4 percent in 2016*, according to leading global information company the npd group. Teens purchasing in the junior size category – from 81 percent in 2012, to 73 percent in 2015 – the percentage of those purchasing plus-size clothing has grown almost two-fold – now 34 percent, compared to 19 percent in in footwear and accessories spending sends warning signal for retail fashion, reports three key components of the $334 billion retail fashion segment, apparel, footwear, and fashion accessories, are each in different positions when it comes to the business, according to leading global information company the npd group. Retail fashion dollar sales and spans everything from basics to jeans, continues to enjoy the consistent growth experienced over the past few years. Conversely, the more trend-driven footwear and fashion accessories industries are now experiencing sales declines, keeping overall retail fashion sales in the 12 months ending february 2017 even with results from the prior sure trend moves into makeup, beauty’s fastest-growing wear today is no longer exclusive to athletic apparel; recent growth in key makeup categories coincides with the rising popularity of makeup as the latest workout essential. Growth in foundation, primers, eye brow, and lip color products, as well as those formulated to be long-lasting and waterproof, are playing into the y drives victoria’s secret dominance in the intimates market, according to a new report from the npd ia’s secret is attracting a loyal consumer who shops frequently, and spends more than the average intimates consumer, according to the npd group, a leading global information company. The new report examines the purchase behaviors of this major player in the intimate apparel market, uncovering the factors that contribute to their -thirds of all retail shoppers shop off-price, reports npd ers who purchase at off-price retail outlets are a growing group, reports the npd group, a leading global information company.

The client wanted to be more analytical in its concept testing and turned to npd for npd’s new checkout tracking solution helped one brand expand its retailer apparel market is changing fast - use real-time data to stay ahead of the competition and give your brand a winning things you didn't know about the victoria's secret victoria’s secret (vs) shopper is worth knowing. Besides the season starting earlier and ending later, back-to-school shopping now includes more options for the consumer than ever before, and the effects of these overarching shifts are impacting retail fashion at a deeper level. But even after school has started, the fashion industry has another set of challenges to ’s younger generations view fashion through a different lens than those who preceded them. Generation z’s emphasis on social media has also changed the way fashion is communicated, inspired, and consumed among teens. As a result, fashion has gotten much more eclectic – a wide range of styles has now taken the place of the must-have look. There are also lots of choices for where to shop, from the high-end to the low-end, and everything in-between – never mind all the online and in-store er shopping delays and diversity are the drivers behind the recent two percent decline in apparel sales and the challenges that retail fashion will continue to face beyond this back-to-school shopping season. The lack of passion for fashion among today’s youth, the lack of on overarching fashion influence, and lack of a singular fashion direction has created a gap between the retailer and the consumer, which is resulting in a gap in apparel will be a top back-to-school spend, albeit delayed, back-to-school shoppers are thinking about their back-to-school fashion spend differently. But, for some, healthy living is less about actually being healthy and more about looking the the comfort component that has been a major focus behind the athleisure trend, consumers are also looking for clothing to be functional, and of course, fashionable. Clothing that can be worn to work and the soccer field makes life much easier for working “spashion”…companies are now blurring the lines between sport functionality and fashionable sure has been a main trend in the industry for the past few years, showing double-digit growth since 2012.

These innovations are spanning various brands and price-points, making this trend more tes are another example of the fashion and sport worlds coming together. As a result, sport bralettes’ share of the market increased 12 points in just one year’s time. Knowing which elements are most important to your unique consumer is essential in aligning your product’s offerings to their all, a consumer who wants to be fashionable while running errands around town may very well be looking for some of the same functional features as a consumer planning to run a marathon –  when that happens, it is time to enter the world of “spashion”. More fashion-centric brands are embracing this lifestyle change, especially within women’s apparel, making it more inclusive of all brands. Well, that depends on the mon revolutionized the premium athletic legging market but saw stock prices dive over 20 percent – their march investor call reported a slow start to 2017 resulting from a lack of depth and color in their spring assortment. There were 118 million*** more women’s active bottoms sold in the 12 months ending february 2017 than what was sold just five years ago, clearly showing that this apparel item is a part of her everyday lifestyle, and it is not about to go with the active world, the fashion world is addressing the consumer’s need for comfort. Colleague, marshal cohen, said in a recent blog, “2017 will be the year that country of origin will take a significant step forward in terms of both consumer responsiveness and becoming part of the marketing dna of the product. Omnibus sept expectations for fashion in year will be one full of change for fashion at retail – some is overdue, some is driven, but all of it is necessary. This, combined with the lack of a ‘must have’ fashion item keeps apparel chasing last year’s results.

Under armour (ua) will likely hit a soft patch, particularly in footwear, as the fashion headwinds around marquee and performance basketball hit. While i agree with the strategy, ua’s expansion in the mid-market will be tricky, especially for the big box partners. The bubble created by all these new, opportunistic brands will burst and the market will return to the core brands and will remain the dominant fashion trend, but styles must constantly be updated. Manufacturing techniques will make it possible to get shoes to market more quickly and more sustainably. Smart stores, contextual marketing, and augmented/virtual reality all have a role to play in slowing the decline of physical retail. Research by the npd group says the most common size in women’s apparel is 16. I expect it will be another good though not great year, with trends improving as we move into the second half of te this form to hear from ibe and get key market trends and insights relevant to your industry each will not sell your information. We help t thought alks & trade , middle east & consumer feedback to improve buying, merchandising and perfect complement to our trend and data services, styletrial gives you an informed view of your products' market potential – within days – as seen by your target the images you want to the “crowds” you want to access from our 2m+ feedback in just five actionable reports identifying target markets, age appeal, size appeal and price to market with added solution is powered by soundout, experts in crowd-sourced up to our your email address to receive snippets of the best content from wgsn, hand-selected from across our platforms and delivered straight to your enter a valid email address is too a glimpse into wgsn membership, visit our free content stream. Books & white to use market research to launch your clothing kathleen zacrep, on september 30, launching any business, it’s imperative you do your research.

So, if you want to be a part of that successful 20%, you have to put together your swot (strengths, weaknesses, opportunities and threats) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market ths, weaknesses, opportunities and threats – information you need to know to succeed. Market research will provide you with the information necessary to determine these e the next 3-5 years for your business. A business plan includes information about your competitors, costs, plans for growth, target market and an executive summary, plus more information. Data collected from reports will help contribute to information about competitors, plans for growth, your target market and addition to your competitors, you also need to understand your target market. Understanding and learning their behaviors, when, where and how to reach them through marketing will be critical to achieving success. Once you have learned the behaviors of your target market, consider your budget and organize the most effective advertising matter where you may be in the process of launching your clothing line, whether you have already started the process, or are just starting out, even well after your company is established – market research is necessary every step of the way. To learn more about using market research to launch a business, download our free white research for interrupting, this website uses cookies to improve your experience. Learn ript seems to be disabled in your must have javascript enabled in your browser to utilize the functionality of this riesautomotivebeauty, personal goods and toiletriesclothing, footwear, accessoriesconsumer lifestyles, marketing, promotiondrink and tobaccoelectrical goodsfinancial servicesfood and foodservicehealth and wellbeingholidays and travelhousehold/house and homeindustrialleisure timelifestagesmedia, books, stationeryretailtechnology/telecomsregionsafrica & middle eastasia pacificeuropelatin americanorth ng and fashion market ’s clothing and fashion market research reports provide a comprehensive and extensive overview of the marketplace including information on the clothing and fashion market size and clothing and fashion market share. Mintel’s clothing and fashion industry reports can help you gain further insight into the clothing and fashion market trends and gain valuable clothing and fashion consumer sure you stay one step ahead of your competition – mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute clothing and fashion industry intelligence.

More about mintel market reports: see what's included and download a sample and baby products retailing - china - september 2015. The mother and baby products retail market has not only grown quickly, but it has also quickly moved online. Given that a third of parents interviewed shop for children’s clothing online and the exponential growth experienced overall by online shopping, should retailers in this market be learning from best buy’s stated intention to move away from the large store format and to a more streamlined ... Consumers are becoming more sophisticated and individualistic, which is forcing retailers to adapt to an increasingly diverse consumer market. Growth in the maternitywear market has, despite the rising birth rate, remained stunted as a result of the uncertain economic climate, with mothers cautious about spending too much on themselves when faced with the cost implications of having a baby. The menswear market is slowing, consumers are becoming more demanding and online retail is intensifying competition. Online retailing is helping brands to increase their market penetration, but they also need to make better use of stores as customer service centres. China’s menswear market continues to grow well, helped to a large degree by the growth of online retailing, but leading retailers continue to struggle with high degrees of market fragmentation and over-supply, especially in the formal and business casual sectors. The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable.

Apparel, textiles, clothing & fashions industry market researchprintquick toursend to a friendchoose another industryget these powerful market research, business data and analysis tools:business statisticsindustry trends analysistop companiesbenchmarks & forecastsreport builderdata export toolsa representative list of organizations that have used our research and products:what data challenge can we help you solve today? Country:* organization:* corporategovernmentlibraryacademicsmall business/startup job title:* marketing or salesother management/executivelibrarianprofessorstudent submit  clear printed almanac and ebook custom research projectsbusiness analysis, market size and industry video industry overview industry statistics top companies industry trendsapparel, textiles & fashions overview      plunkett research estimated the global ng and footwear market at $1. The goods sold via e-commerce in america consist of apparel, shoes ories, this would put the total retail and online clothing, shoes ories market in america at $443. However, recent increases in the cost of ss in china, including rapidly rising laborread more¹ video tipfor our brief video introduction to ng and footwear market at $1. Market share ($n), when considering only exports made to nations outside the eu ng intra-eu many parts of china, manufacturers have sing difficulties in attracting and retaining workers in . As wages continue to rise in emerging nations, and overseas slows fast fashion, some portion of clothing manufacturing will reshore. Retail fashion merchandising is challenge (witness the recent ups and downs of retail giant the gap). Some of the most successful retail chains that focus on niche markets with special tastes and needs, such ’s fas, which caters to 35- to 60-year-old women who want ns that suit their figures, and abercrombie & fitch, which focuses 18- to 22-year old -called “fast fashion” stores that sell designs at very low prices have been enjoying soaring growth in ’s largest markets. As more and more of become seniors, their tastes and needs will bring great revenues apparel sellers who learn how to cater to this market.

Meanwhile, a growing number of fashion companies, such as worth and le collection, are enjoying success selling women’s fashions in the independent reps—somewhat like the success of similar companies that ics. Industry overview videowe profile hundreds of top companies:abercrombie & fitch coamerican eagle outfitters incann incwarnaco swimwear incbebe stores incwalking company holdings inc (the)caleres incbuckle inc (the)burlington stores incdestination xl group incsee all industry statistics apparel & textiles industry statistics and market size overviewu. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the a partial list of the companies that we covercreate mailing listssample company profile top 10 companies:abercrombie & fitch coamerican eagle outfitters incann incwarnaco swimwear incbebe stores incwalking company holdings inc (the)caleres incbuckle inc (the)burlington stores incdestination xl group incindustry trends analyzed include: introduction to the apparel & textiles industry wages rise in china/vietnam, cambodia and other countries gain manufacturing market share upswing in u. Apparel and textile jobs as firms reshore western apparel firms enter the chinese market working conditions and workers’ rights become major considerations as work moves from china to lower-cost nations wearable sensors track exercise data/apparel and shoe manufacturers adopt technologies flyknit may revolutionize manufacture of shoes high-tech, nanotech and smart fabrics proliferate smartwatches, wearable electronics and electronics incorporated into apparel begin to enter the marketplace exercise apparel sales rise/ athleisure clothing sales soar athletic footwear sales soar/athletic shoe industry draws endorsements from top athletes 3pl logistics services and supply chain management services the vast majority of shoes sold in the u. Are made elsewhere bricks, clicks and catalogs create synergies while online sales growth surges plus sizes market evolves to serve overweight consumers discount clothing retailers see promise in designer lines luxury apparel and accessories face a slower market in china luxury apparel, accessories and consumer products lines compete for growth luxury apparel, accessories and shoes soar in online sales self service apparel fitting technologies grow in stores and online fast fashion: designers and retailers speed up apparel manufacturing goes green designers and manufacturers bypass the middleman with direct-to-consumer online business models related productsthe next boom, the gold medal-winning book by jack w. See more transportation, supply chain & logistics industry market research      transportation is one of the world's ries. Trillion during 2016, according tt research, up about 3% for the year, and up dramatically from only $on during 2009. Outsourcing & offshoring industry market research      outsourcing will be an approximately $n global industry in 2017, with significant emphasis on three :  1) logistics, sourcing bution services; 2) information technology services, including on of software and the management of computer centers; and 3) s outsourcing (bpo) areas such as call centers, financial sing and human resources management. Offshoring, as opposed to outsourcing, a wide variety of nations, products and practices that it is difficult a number on the size of the market.

This market has ically over the past few years, as the demand for personal ers is weak as consumers more and more tend to use their smartphones urpose devices, such as cameras, game players and music players. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…the comprehensive material is absolutely fabulous. Tammy dalton, national account manager, mci, tammy dalton we are especially trying to push plunkett since all of our students have to do so much industry research and your interface is so easy to use. Marketing manager, hilton worldwide plunkett research online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, i will always have more than sufficient praises to sing for plunkett research. Michael oppenheim, collections & reference services, ucla plunkett research online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable. Wendy stotts, manager, carlson companies-information center we are especially trying to push plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.