Technology market research

Counterpoint research has developed a range of techniques to help clients understand the size and scope of the connected electronics market, how fast it’s changing and who the key players are. Moreiotiot covers many areas of technology development that will have greater or less impacts and greater or less speeds. Morecomponentsdevelopments in component technology enables all other areas of the tech blet & pcstablet devices have eaten into the pc market. Our analysis covers: sector, brands, key players, geography, technology, usage and orsoperators define their roles as more than simple access providers. Moreecommercemobile payment will have the most significant impact in emerging market where it can combine with e-commerce and o2o. Moredigital servicesunderstanding the development of digital services will be key to many parts of the extended technology ecosystem. To reportsnewslettertype in your email to subscribe to our nearly snatches samsung’s top spot in indiaoctober 30, is closing in on samsung in india’s top smartphone market share october 18, overtakes apple as world’s second-biggest smartphone maker – telegraphseptember 8, has surpassed apple as the world’s second largest smartphone brand – vergeseptember 8, e chinese phone companies ring in big plans for india – economic timesmarch 17, luxury watchmakers can compete with apple – fortunemarch 10, ’s rapidly growing smartphone stars set sights on world domination to challenge samsung, apple – cnbcmarch 6, iphone se is just the tip of the iceberg for apple in india – forbesfebruary 26, wants u back. Smartphone market on the strength of galaxy s7 – fiercewirelessmay 5, g topples apple as galaxy s7 defeats iphone – forbesmay 4, us as new-business developers and company-builders a thorough assessment of the market-size and its drivers is always the final factor in a go-/no-go-decision, and counterpoint’s insights into the mobile and smartphone industry have been extremely helpful for setting up our first operations in asiateam rpoint’s strengths are their clear and far-sighted insights into the developing market for connected devices and ecosystems. Books & white technology is changing market sarah schmidt, on march 17, asked a wide variety of market research professionals, executives, and consultants to explain how technology is changing market research.

While most responded positively, using words like “exciting,” “faster,” “cheaper,” and “easier” to describe the effects of technology on market research, a few others fell on the opposite side of the spectrum, citing reliability and quality a range of diverse viewpoints, read through the 23 different quotes from leading industry commentators below, and be sure to share your own thoughts in the comments section at the schorr, chief insights officer, schorr creative solutions, inc. Think technology is opening up options and making the world a smaller, more accessible place. As a researcher, technology has created the ability for me to access respondents globally, collect and process insights instantaneously, and peek inside the life of a respondents in real time whenever and wherever they happen to be. This gives me choice and options for when, where, and how i research different audiences for different clients with different requirements. At the same time, technology also has the ability to muddy the waters with all of the options available to us. Some clients and researchers are all about the latest and greatest tool (or toy), and sometimes we overcomplicate a simple research study by incorporating the latest bells and whistles. For the respondent, we need to keep things as simple, clear, and straightforward as harrison, project director, forbes consulting, a division of copernicus marketingsome of the most exciting technological advances in marketing research involve the integration of multiple data sources, permitting a holistic view of the person or situation. Market research will continue to evolve as we shift toward creatively combining new data inputs and developing models that lead to more meaningful insights and practical august, chief innovation officer of focusvision worldwidetechnology is increasingly enabling integration of data collection and attendant analysis, letting researchers move fluidly between bi, quantitative to qualitative. The ultimate impact is being able to develop business insight faster and more comprehensively than previously klein, ceo, the american marketing associationbig data and marketing research are at a turning point and will converge to help businesses produce more meaningful insights.

Using data mining and visualization and predictive models can also help with with the different states of the customer lifecycle including acquisition, churn, retention, upsell/cross-sell, and collection combination of using big data and traditional marketing research can help businesses increase revenue, resources, and productivity. Contextual understanding is the holy grail of big antonacci, evp, global head of sales, sermotechnology allows market research companies to create self-service platforms where clients can program their own short micro-surveys. Agile market research is an approach that takes its inspiration from agile software development which values: numerous small experiments over a few large bets, rapid iterations over big-bang campaigns, testing and data over opinions and conventions, and responding to change over following a plan. Consequently, technology assisted agile research is a test, measure, and learn approach enabling quick omiyale, svp, market research, confirmitconsumers – and therefore respondents — are constantly embracing new technologies. Market research businesses must harness these advances in order to fend off the ever-present issues of declining response rates and hard-to-reach demographics. By implementing the right technology, you can begin moving towards a frictionless market research approach that engages respondents and delivers real insight. There is a huge opportunity for forward-thinking mr agencies to become a true research partner to their customers by providing technologies such as fully mobile-enabled surveys (still an under-exploited opportunity despite years of data demanding it) to more cutting-edge solutions such as facial emotion recognition within the traditional womack, senior manager, insights, aflactechnology is having a significant impact on mr, but i think we are just beginning to see what is (or needs) to come. There are many dimensions, but i think one of the more interesting changes is related to communication technology. Major advances in communication technology (like the move from orality to literacy) lead to much bigger changes by affecting how we think, behave, and structure our worlds — changes well beyond how we exchange information.

I think we are just starting to see the impact of advances in modern communication technology, and mr must evolve rapidly if we are to have a chance at understanding the consumers of pophal, owner/consultant, strategic communications, llctechnology has had a significant impact on market research in both positive and, potentially, not so positive ways. The positive includes the ability to access a wide range of secondary research (research conducted by others) online, as well as to conduct qualitative research activities such as sentiment analysis and consumer perception analysis through social media monitoring. We can now also conduct focus groups online through technology allowing us to interact with people across wide geographic boundaries and, of course, we can also easily use research to conduct in-depth interviews. The downside, though, is that ‘online research’ can give the false impression that it is as statistically reliable as traditional research. It certainly can be, but much of what passes as statistically reliable, quantitative research, these days really isn't. Consumers of research need to understand how to tell what is, and isn't, reliable or valid. You just need to know what you're dealing volpe, founder and ceo, ignite 360technology is a double-edged sword slicing through the market research industry. But technology has also built a wall between our clients and the people they need to understand — the consumer. The demands on our clients, enabled by technology, are pulling them away from doing the real work of listening and thinking.

Sometimes you have to turn off technology in order to truly tune gray, president, insightlink communicationsas a 30-year veteran of this industry, i despair over the proliferation of diy survey tools and the lack of even simple quality controls over panel data to eliminate the large number of cheaters who corrupt our data. If we, as professional market researchers, can no longer provide thoughtful survey design and reliable findings to our clients, why are we even in business? Simmonds, director, rippleout marketingtechnology is changing mr in that it's forcing suppliers to focus more on the insight. Suppliers have to be the added value — technology can't substitute good research design, or the skill of putting insights in to timpany, senior competitive intelligence manager, global knowledgetechnology is indeed driving change in the market research process. Fortunately, technology has kept pace in providing the tools to collect and analyze these varied streams of data. We are at a nexus where market research is transforming from purely a data collection methodology to one that empowers us to provide decision makers with insights on multiple h. One important one is that technology is continuing to eliminate those items that are low on the value chain (fielding, tabbing, and coding, and a lot more). One second out of many is that, yes, we are moving towards bigger data because of technology. Dick, ceo, civicsciencei think we are finally seeing technologies that truly have the potential to democratize research.

Web and mobile enabled tools are allowing researchers to engage even the busiest consumers, not just those with the time to participate in paid survey panels. And, advancements in automation and machine learning can produce polished, c-level-ready reporting in minutes — making even the most impromptu business decisions supportable with houser, marketing manager, imoderatetechnology has had a resounding impact on qualitative research, giving practitioners a level of accessibility that wasn’t previously possible. Qualitative still benefits from a human hand, but technology has made the processes markedly more efficient and the insights more bedi, ceo, glimpzitthe first big wave of technology inspired change in mr was online panels and surveys. In the not so distant future, this technology will enable us to understand audio, text, and any other form of unstructured and structured data to build a holistic picture of a consumer. The bottom line is that ai technology will enable brands to achieve instant insights at nadilo, president north america, dapresytechnology has radically changed market research, and will continue to do so. Management is now seeking ways to combine this survey data with other marketing data (sales, advertising, social media, etc. With infographic storytelling dashboards that visually show the specific customer path to purchase to replace widget-based charts & tables — and provide full context to the entire marketing smith, cmo, crowdtwisttechnology is constantly evolving and it is rapidly changing the way companies approach market research. By tracking the online and mobile actions of their consumers, marketers now have access to real-time, behavioral, and typographic data that is more powerful than any insight gleaned from focus groups or surveys. The key to unlocking this data is software technology that can track consumer actions across all channels, resulting in a full, nuanced profile of the consumer.

Companies are leveraging these learnings to understand their customers better, develop more targeted marketing, and message and to develop more relevant johnson, gm & cmo, bomboratechnology is changing market research in several ways:Condensing the plan/execute/measure cycle into one continuous process of test and learn via real-time feedback, and further collapsing the silos between those smaller companies the ability to understand their customer better via cheaper tools (online survey, data visualization). Larger companies with the challenge of combining traditional market research with machine-driven data sciences to gain competitive charnley, president and ceo, mobeethe vast majority of commerce still takes place in brick and mortar stores — depending on the segment, over 90 percent. Market research has traditionally been the way for brands and retailers to have their thumb on the pulse of what’s happening inside the store. Emerging technologies and platform solutions that leverage crowdsourcing to deliver real-time insights about customer behavior are evolving traditional research methods to collect and analyze data faster, cheaper, and at greater scale. This technology and ensuing data will serve as the gateway to the ultimate shopping experience consumers are demanding (and expecting). Schiela, president, phoenix converged technology & mediatechnological changes, especially in both primary and passive data collection, are changing the way that market researchers need to look at the world and how they solve business issues. While technology enables a tremendous increase in the breadth and depth of data, it still requires experienced professionals to transform all of the information into insights that tell a mattson, director of product marketing for sitefinity, progressa large change in 2016 for market research is the ability for organizations to approach their own customer base, either by traditional surveys or through a combination of behavioral analysis and data enrichment available through cloud services. For the first time, technology is being leveraged by many organizations to track interest in specific topics and deduce more from even anonymous web site visitors. However, like all market research, it resides on being able to gain access to a good volume to existing and potential customers, so most organizations will continue to require marketing survey partners with access to outside existing contacts for qualitative more valuable up with the latest market research news — without any extra effort.

Instant, daily, weekly, and monthly subscriptions are available, so you can choose the frequency that's right for research g for something else? It industry business confidence dips in a finds the channel is growing in rating speed to market through byod and mobility rise in 2015, it focuses on a not-for-profit professional trade association for the global it industry, comptia doesn't leave anything to chance when it comes to helping its var members decide whether to move into a new practice area, technology line or individual product. The association uses a variety of methods to conduct research, but, first and foremost, it starts off with an outline, or a "mini business plan," for how to tackle the market, said tim herbert, vice president for research for the downers grove, ill. You don't want to get hung up on 'the market is x billion dollars,' without having a context for why that's important and what you're trying to accomplish. An outline of how a particular technology or product might fit into a var's business line in hand, the var must then understand the potential market for that product or technology, before deciding to add it as a business offering. So it's important to know where to garner the most reliable and meaningful market intelligence to determine the potential of something new. And while technology market research firms do figure into the equation for vars and msps, they're not the only source of information about the potential of a prospective technology or on channel business management risk mitigation to price it ting your intellectual property. As part of launching a new product or service, we will research the market potential, growth rates, competitive landscape, barriers to entry and any relevant legislation or restrictions,'' said terry walby, managing director for ipsoft ltd. Addition to client input, ipsoft relies on research from a number of technology market research firms, including gartner, forrester, idc and ovum, he said.

We find it valuable to have independent, unbiased opinion on the market, key trends and futures. Walby said the company subscribes to many industry blogs and publications, which are good sources of news, trends and market information. A lot of unqualified opinion, and it can be difficult to discern fact from noise and/or marketing spin from vendors looking to promote their solutions. Ingram micro north america, the world's largest technology distributor, new technology areas tend to come about based on feedback from the it solution providers that ingram micro sells to, said kirk robinson, senior vice president for commercial markets & global accounts. A lot of unqualified opinion, and it can be difficult to discern fact from noise and/or marketing spin from vendors looking to promote their walby, ipsoft tandem with that, because their customers are looking to new technologies to solve their business problems, solution providers turn to vendors to determine the type of support they'll be able to get from them and from distributors when moving into new technology or vertical market. Market research and advice come from multiple sources, robinson said, but in three primary areas: vendors, distributors and a community of peers. S herbert said that there are two broad categories of information solution providers want to capture as part of their market assessment: market sizing and gather market sizing info, a great place to start because of the depth of information -- and the fact that it's free -- is the u. The census bureau also publishes an information and communication technology survey annually, which provides some details on how different sectors are investing in tech products, he robinson, herbert said comptia recommends that their members join industry trade associations, since many publish useful market go-to places include idc for specific dollar volumes "and to fill in some of the nuances," herbert said, as well as hoover's database of businesses in the u. Comptia also conducts in-house research through t declined to disclose what comptia spends annually on research, but said the biggest chunk is on research firms to find participants for its surveys.

However, "you don't have much control over who responds … so when i see research reports and surveys published i go to the methodology section. Herbert said comptia would never advise any of its members to make a new product decision based solely on a research report. I hope it spurs them to think about the market and do their due diligence to determine if they should enter a new market. Disaster emergency preparedness lets msp endure pricing: how to build an effective business associates can expect more penalties technology inspires customer interaction projects in key pricing: how to build an effective ing strategy development: partners ply social, traditional business associates can expect more penalties documentation: why it's essential to scaling your 's transition toward an integrator business ed technology: a channel partner l pr: how to get tech media marketing strategy: focus on customer all problem industry trends: six major vendors chart new for starting a big data service ecurity strategies: best-of-breed or integrated security suites? Six months left on the gdpr countdown is still plenty of work for the channel to do to make sure customers are ready for the arrival of set to be a channel earner for years to disruption caused by gdpr should be a chance for the channel to deliver services and technology well beyond its introduction ... Intel firmware vulnerabilities in management ty researchers tested the controversial intel management engine and other products, finding multiple intel firmware ... Leading iaas vendors to find your cloud big four continue to lead the public iaas market, but they aren't alone. Market research & shopping logy market npd group is the authority for technology research and solutions for the consumer electronics, information technology, and commercial (b2b) industries. We combine our point-of-sale data, insights into consumer trends, and industry expertise to provide comprehensive, high quality technology market research to our respective client more than 25 years npd has been tracking and analyzing trends in the consumer electronics market, offering both retail and consumer information for all channels, including the a unique combination of point-of-sale tracking and consumer trends we show what information technology products are selling, where, to whom, and at what price, letting you build sales and improve  commercial technology, we are the only source for tracking sales-out data in the commercial technology channel.

Our monthly and weekly reports, available for key ce, it, bto pc, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item te this form to hear from ibe and get key market trends and insights relevant to your industry each will not sell your information. This gartner trend insight report offers practical guidance on what steps to r cx strategy & technology er 4 – 6 in las with proven solutions from it leadership councils are now part of the gartner suite of products for it the product e trending tions for 2018: innovation brings digital e your business with advanced analytics. World-class technology research to meet your t for your rise architecture & technology tructure & m & portfolio ty & risk ng & vendor t into your g & investment algorithm l risk & 10 strategic r peer insights – it ed software in the last 2 years? About our special informed of emerging trends, technologies and r your source for technology research and and it ze technology investments and drive business l marketing -time, personalized digital marketing guidance, from vision through -tech & telecom e more effectively, increase share and grow market y business performance through sional er, competitor and market intelligence to grow your chain r excellent customer service amid demand our freephone to call us mon-fri 8 a. To 5 to gartner now and learn the benefits of becoming a gartner er what 12,000 cios and senior it leaders already r it infrastructure, operations management & data center r identity & access management r cioxchange r it infrastructure, operations management & data center r application strategies & solutions r customer experience r cio leadership r data & analytics r data & analytics r cio leadership r symposium/r identity & access management r application architecture, development & integration r enterprise application strategy & application architecture r data & analytics r cio leadership dam, r cio leadership r it infrastructure, operations management & data center r tech growth & innovation r it infrastructure, operations management & data center r cio & it executive r supply chain executive r it operations strategies & solutions r digital marketing r cio & it executive r enterprise architecture & technology innovation r customer experience & technologies r security & risk management r application architecture, development & integration r infrastructure & operations management r enterprise architecture & technology innovation r program & portfolio management r data & analytics r blog network |.